Lead Creative Production

In 2023, HearUSA launched the Are You Ready to Hear It All? integrated campaign to reframe the perception of hearing aids, transitioning them from outdated, utilitarian devices to sleek, high-tech innovations. The campaign aimed to showcase the advanced design, ease of use, and modern appeal of HearUSA’s hearing aids, positioning the brand as a leader in technological innovation and challenging outdated stigmas surrounding hearing aids.

The campaign utilized a multi-channel approach, starting with direct mail and personalized CRM outreach to target the right audience. This was complemented by social media and programmatic video content, driving traffic to a dedicated landing page. The combined efforts effectively highlighted HearUSA’s role at the forefront of hearing aid technology, resulting in increased engagement and strong brand positioning in the industry.