Forget about Bitcoin or Ethereum. Now you can get Bonecoin from Frank's RedHot.

Frank’s RedHot was back with another outrageous promotion, celebrating buffalo wings - the Super Bowl’s favorite gameday snack - with the first ever “edible NFT” and spoof cryptocurrency “Bonecoin.” It generated massive interest and participation without ever advertising in the game itself, along with lots and lots… and LOTS of scanned chicken bones.

Art Direction | CRM