Concepting | Art Direction | Creative Production

Febreze, an established American brand of odor eliminators by Procter & Gamble, has a global presence across North America, South America, Europe, Africa, Asia, Australia, and New Zealand. Initially introduced in test markets in 1996 and launched in the U.S. in 1998, the brand began as a fabric refresher and has since diversified into air fresheners, candles, and automotive products.

Throughout my tenure, I have contributed to the brand's social growth, the launch of new products, and the expansion of its multicultural initiatives.