Concepting | Art Direction | Creative Production | Social

Swisher Sweets Cigar Company, a leader in the large cigar industry for nearly 160 years, is renowned for its high-quality, innovative products that foster meaningful connections with adult consumers.

I led the conceptualization and design of a refreshed brand identity for Swisher Sweets, expanding its product range to include Swisher Sweets, Legend, BLK, and Leaf. Working with the team, we overhauled the brand book—redefining the visual style, tone of voice, and messaging to introduce the "Refresh Your Sesh" mantra. This revitalization injected new energy and passion into the Swisher Sweets customer experience.

In addition to reimagining the brand’s core identity, the team also modernized the social media strategy, establishing a more effective and engaging way for the brand to connect with its adult audience.